Don’t use paid ads, part 3

Avoiding the algorithm game, for a more personal connection with your fans.

Greg Lloyd 3/20/25 Greg Lloyd 3/20/25

Case Study: Releasing “color theory” by Soccer Mommy

Detailing the release of two different yet related albums by Soccer Mommy.

Greg Lloyd 2/25/25 Greg Lloyd 2/25/25

Skipping social media for a more genuine presence.

Greg Lloyd 12/5/24 Greg Lloyd 12/5/24

Marketing is not gambling.

Greg Lloyd 10/30/24 Greg Lloyd 10/30/24

Unfortunate non artist-friendly behavior at the digital music distributor Distrokid.

Greg Lloyd 10/27/24 Greg Lloyd 10/27/24

Studying the release buildup of Soccer Mommy’s studio album “Evergreen”.