Learn 80% of getting web traffic, quickly

One of the most frustrating parts about trying to get your artwork out there and build sustainable traction is how random your promotional efforts can seem. We all hate feeling like we’re slaves to some faceless algorithm that doesn’t care about us, right?

And, getting your music outside of the bubble of your 25-100 closest friends can sometimes seem like an insurmountable task. Don’t worry, it’s not! You don’t need to be a marketing expert to do this well; about 80% of the key concepts will get you there.

Most people go in completely the wrong direction when trying to think about the type of content marketing that will actually lead to a functional creative business over time.

Meaning, they focus on trying to understand “how” an algorithm works on social media or wherever, and then they make promotional content they think the algorithm will “like” to try to game the system.

Don’t waste your time on that. Here’s why.

Why attempting to game the algorithm is a bad idea

A) An algorithm is a fancy mathematical formula. It doesn’t have feelings, and it doesn’t like or dislike anything.

B) The series of algorithms that underpin most of the modern Internet are closely held proprietary business secrets. You will never know how they work. Let’s not focus on things we can’t control.

C) All of the major tech companies employ teams of highly paid experts, some of the smartest people on the planet, whose only job is to make sure their algorithms serve up relevant, high quality information instead of spam. They are experts at discovering who is trying to game the system, and you will get deprioritized as a spammer, if you do this.

Solutions for earning quality web traffic

Luckily, the solution to all of this is rather simple and easy:

Focus on presenting high quality information that’s not always focused on yourself, and be genuine about it!

No trying to game the system, unless you want to come off like your creepy uncle who tries to sell you on his crypto investments at Thanksgiving dinner.

I like this video for a bit of a deeper dive on this topic:

How 80% of how getting web traffic works